How To Increase Blog Views Using Instagram

Happy Tuesday! Today I thought I’d do a little one-off ‘tip tuesday’ post for you bloggers out there.

Now, it’s no great surprise that I am a total instagram addict (if you haven’t noticed then you clearly don’t follow me – you know what to do after you read this post). I find that the majority of my blog traffic comes from instagram and twitter – so today I’m going to give you my tips on how to increase blog views using instagram.

I think it’s hard to know just how many views you get from Instagram because it doesn’t show as a referrer on your statistics – but with so many people using the app there must be somebody out there wanting to see product reviews and outfit posts. Here are my lil tips:

Put your blog URL in your bio

Self explanatory, but if you state you’re a blogger and put your website in your bio then everyone will know what you do at first glance.

Post on Instagram whenever you upload a new blog post

Also self explanatory. If you upload photos from your blog post (or similar ones) and say you have a new post that has just gone live, people may see it and click on the blog link in your bio. I know it’s an obvious one, but bear with me.

Use relevant hashtags

Hashtags are so much better on instagram now than they used to be. Don’t be afraid to add a few hashtags that are relevant to your photo about your blog post. Is it a beauty product? Use #bbloggers and then hashtag all the brands that you’re talking about. Use more refined hashtags instead of #love, aint nobody gonna notice your photo out of 765 million others.

Post frequently

Some people get a bit embarrassed about posting often on instagram in case they’re being ‘annoying’ etc. and I TOTALLY get it. I used to feel the same, like there’s nothing worse than thinking all of your followers are saying ‘oh not that weird girl again’ behind your back. But honestly? Tell them where to stick it! If you wanna post more than 1 photo a day then do it. Blogger babes like Sarah Ashcroft and Yasmine Chanel post like 3 times a day and everyone loves them! Obviously, the more instagram posts you put up, the higher amount of people that will click on your profile and potentially have a browse of your blog.

Like like like like like LOTS of photos

Go down the weird page with no name (like the second page in? next to the homepage?!) – and get liking! Instead of just admiring them you may as well give them a like. You never know who may come over to your instagram page!

Engage with other bloggers

Bloggers definitely stick together on instagram – if you’ve made some blogging friends on twitter maybe follow each other on instagram too. If you follow a blogger and she follows you back, like all her photos, and she’ll probably like all yours back (I mean like every new photo they put up, don’t worry about liking all the 458 photos they’ve previously put up). What you don’t realise is that you’re creating a mini instagram friendship. Before you know it you’ll be commenting on each others photos, then you’ll be avid readers of each others blogs and you’ll basically be BFF’s forever.

Which comes onto my next point… Comment the hell out of photos!

Instead of just going through your instagram homepage and liking the odd photo – leave a comment! As with the previous point, if you engage with other people and grab their attention they’re so much more likely to read your blog. If people realise you’re one of those friendly bloggers who leaves comments and seems like a really sweet bundle of love then they’re totally gonna check out your blog.

Take your blog to instagram, don’t wait for it to come to you

This is the fun bit. If you wait all day for people to find your instagram then it isn’t just going to ‘happen’. One really effective thing I like to do is commenting on brands instagram posts. So, for example… Say I reviewed a Maybelline product on my blog – I’d publish my blog post, upload a photo to instagram, add tons of hashtags, then I’d head over to Maybelline’s instagram page, click on their latest photo and comment something along the lines of ‘I’ve just uploaded a blog post about Maybelline’s *insert product here* blah blah blah blah’ – get the idea?

People will follow Maybelline (and every other clothes/beauty brand) because they like their stuff – so if they’re scrolling down their homepage and see that comment they might be like ‘OOOH I WANTED TO TRY THAT, LET ME READ THAT REVIEW’. I do this all the time with clothes brands and it’s SO effective. Thank me later.

Get conversations going

By this I mean either on your own photos or on other peoples. Maybe ask a question when you post your blog photo – something like ‘have any of you used this product?’ or potentially something a little less dull. On the other hand, if you want to know something about someone elses blog post – comment them a question and get a little convo going! It’s all about engaging with other people and making you stand out from other people that they follow. Be that cool blogger that we all know you are.

Reply to all of your comments

Now, sometimes you don’t get any comments and that’s fine. Don’t freak out if you don’t get any cause even big bloggers sometimes don’t. But if you do – answer their questions, thank them for a nice comment or just do something that will make them notice you again. They may not have read the blog post you instagrammed about the first time because they were too busy at the time, but they may if you reply to their comment!

Have a theme (ish)

You see a lot of people on instagram have a theme, and it’s not the most important thing ever but it can occasionally make your instagram a tiny bit more eye-catching to someone who is clicking on it for the first time. By a theme I kinda mean keep your photos a similar exposure/contrast and either use borders or don’t (not occasionally – that looks weird).


Some of these points are a little obvious but I’ve had so many people ask me about how to increase instagram followers and how to get people to engage in your blog through instagram. Remember you won’t gain 1000 followers and 500 daily views after a day (btw to clarify I DON’T get that) but hopefully you’ll see a mini boom in your stats!

Also this is what I do so don’t come and shoot me down if it doesn’t work for you, please and thank you *sassy emoji*.


You can follow me on instagram at! (p.s. I’m trying to reach 10k by the end of the year, just thought I’d slip that in there).


Let me know if any of these tips help you and comment any more you may have <3


Until next time,

R x

Bloglovin | YouTube | Twitter | Instagram


  1. 6th October 2015 / 8:46 am

    Ok I just realized that I don’t follow you on IG anymore? What? When did that happen??? Anyway, love your tips. That’s exactly what I do and I feel like it really works. But also, who cares if it doesn’t – IG is my most loved and used social media app so I couldn’t care less about “having to post” on there πŸ˜€

    Love, Kerstin

    • 6th October 2015 / 5:06 pm

      I noticed that you didn’t a few months back I thought I’d done something to offend you! Glad I haven’t haha!

      And thanks a lot! Definiely though – people shouldn’t care about how many times you post/don’t post or whatever, just do what you want…

      R xoxo

  2. 6th October 2015 / 9:18 am

    These are fab tips! I love Instagram, but definitely need to explore a little more and like more people’s pictures.. It’s a great way to bring people to your feed! xx

    Jessie | allthingsbeautiful-x

    • 6th October 2015 / 5:07 pm

      Thanks Jessie! Yeah it’s hard sometimes cause nobody exactly has the time to sit through and like tons of pictures and comment all the time but if I get a spare half hour when I’m watching tv it’s what I try and do!

      R xoxo

  3. 6th October 2015 / 9:25 am

    What a lovely post! All the tips are really good, I use half of them but I find myself lazy to leave a bunch of comments. I’m so bad at that xP

    Much love xx

    • 6th October 2015 / 5:08 pm

      Thank you Andrea! That’s the only issue isn’t it – who has the time to do all that commenting/liking?! I know I don’t, but if I get a spare bit of time then that’s what I try and do!

      R xoxo

  4. Emily
    6th October 2015 / 1:13 pm

    This is a really helpful post. I get quite nervous with promoting my blog because – like you said – I don’t want to be seen an annoying. It’s definitely a great avenue to spread the word of your blog though! Brilliant tips!

    Musings & More

    • 6th October 2015 / 5:09 pm

      Thanks Emily! I know exactly what you mean, I was the same! I ended up kinda trying not to care what people thought though and just doing it anyway!

      Maybe you should consider creating a seperate instagram for your blog? Then you can just follow bloggers and do all your advertising on there? πŸ™‚

      R xoxo

    • 6th October 2015 / 5:11 pm

      Thanks Liz, glad you find them useful!

      Have a lovely day!

      R xoxo

    • 6th October 2015 / 5:11 pm

      Thanks Caterina! Glad you find them useful!! <3

      R xoxo

    • 7th October 2015 / 6:12 pm

      No problem lovely! There are so many people using it that some people must want to see blog stuff!

      Get posting πŸ˜‰

      R xoxo

  5. 6th October 2015 / 9:37 pm

    I love the idea of commenting on the brand’s instagram page when you write a post about them. I’d never thought of that one before!


    • 7th October 2015 / 6:14 pm

      I sometimes do it and notice a bit of a difference with blog views! Hope it works for ya!

      R xoxo

  6. 6th October 2015 / 10:11 pm

    This was so helpful, thank you! Sometimes you need people to tell you the obvious stuff haha

    • 7th October 2015 / 6:14 pm

      Thanks Chloe! Yeah I wish I had someone tell me the obvious stuff when I first started out haha! Glad you like πŸ™‚

      R xoxo

  7. 6th October 2015 / 10:30 pm

    I think I’m the only blogger without an instagram for my blog! But I can totally see how it can have such a huge effect on your blog views! I think liking posts is so important, gets your name out there and a theme is always a winner!

    • 7th October 2015 / 6:17 pm

      I don’t have a seperate blog instagram, like I only have one, but I use it completely for blog stuff haha. Liking and commenting is great for getting your name around! I’d deffo recommend starting a blog instagram, or just doing some sort of advertising using Instagram whether its your normal account or a new blog one!

      R xoxo

    • 7th October 2015 / 6:17 pm

      Thank you Liz! I hope they can be of some use to you! <3

      R xoxo

  8. Hayley Daley-Hannibal
    7th October 2015 / 7:26 am

    What a fab post! I especially love the bit about commenting on brands pages after you’ve posted about their products! Never would of thought of that! Thanks for the tip..

    • 7th October 2015 / 6:18 pm

      Thank you Hayley! It’s a good one, I really notice a difference! So many people follow brands on instagram so if you comment on a photo at least someone should see it! (we hope!)

      R xoxo

  9. 7th October 2015 / 9:50 am

    Girl, your instagram is on fire so I definitely need to follow these tips. The commenting on brands pages is a really good idea *runs off to do it* πŸ˜‰


    • 7th October 2015 / 6:20 pm

      Ohhhhh gurlll compared to you – you little beaut! Your latest post with the Primark dress is BEAAAUUT. Haha, go for it – sharing is caring! πŸ˜‰

      R xoxo

  10. Sam
    7th October 2015 / 11:54 am

    These are really good tips and ones I should really start doing! Thanks for the lovely advice xx

    Sam // Samantha Betteridge

    • 7th October 2015 / 6:20 pm

      No problem lovely lady! Glad you like them! <3

      R xoxo

  11. 7th October 2015 / 12:06 pm

    Fantastic post! I found a new too tip too….. Definitely going to be posting on the brands site when I have a new post about their products.

    Thank you ☺️

    • 7th October 2015 / 6:22 pm

      Thanks Siobhan! Glad you like it – and I hope it works out for you! I find if I comment on brands photos it does make a difference – especially if you do it a few times (like on a few of their pictures maybe)


      R xoxo

  12. Catherine
    7th October 2015 / 7:04 pm

    I should probably get an Instagram… I’m going to use these tips, I like all of them and especially the liking and commenting but thst might take some time. Great post, I’m sure I’ll use those tips!


    • 7th October 2015 / 7:43 pm

      Yes I definitely recommend it! It does take a bit of time and you can’t do it all but just occasionally when you can!

      R xoxo

  13. Alice
    7th October 2015 / 8:17 pm

    I think the bottom line is with Instagram, Twitter etc.. is you’ve gotta be communicating with other people to get new likes and followers – it is called ‘social’ media! This was such a useful post as well, I’d never actually thought about commenting on brands Instagram photos about my blog posts beifre either, I definitely will have to give that a try!

    The Velvet Black | UK Style & Beauty Blog

    • 8th October 2015 / 10:13 am

      Yeah exactly that! It’s all about engagement with other people, so it makes you stand out more than all the other billion bloggers haha!

      And thanks so much Alice! Also have to say I’m in love with your blog! <3

      R xoxo

    • 8th October 2015 / 10:14 am

      No problem – glad you like! Have a nice day <3

      R xoxo

    • 8th October 2015 / 5:23 pm

      Thank you! I love it too, you can find bloggers so easily using #bloggers and all of that!

      R xoxo

    • 8th October 2015 / 5:27 pm

      Thanks Naomi! And yeah hope it works! And i wasn’t following you either but I am now so no worries!! πŸ˜€

      R xoxo

  14. 8th October 2015 / 4:30 pm

    This is such a useful post, thank you!! I only recently set up an instagram for my blog but I’ve really enjoyed posting to it πŸ™‚

    • 8th October 2015 / 5:28 pm

      Thanks Katie! And yeah I think its so useful for your blog – its so much fun posting on there and creating your little collage of photos!

      R xoxo

  15. 11th October 2015 / 2:34 pm

    This is such a fab post! I love IG and it’s always been my favourite app and watching it grow the last few months has been great ss

    • 11th October 2015 / 4:53 pm

      Thanks Alice! It’s definitely my favourite app, I mean I love twitter but nobody can keep up with tweets haha!

      R xoxo

  16. 12th October 2015 / 10:08 pm

    Ah I liked this, was so helpful! I’ve recently started engaging with people more on there and noticed such a difference! I wish I could post more though. I usually post once a day and have nothing else interesting to post ha! xx

    Tamz |

    • 13th October 2015 / 10:57 am

      Thanks girl! It takes a bit of time to do all the commenting/engaging but I do think it’s worth it! However I totally get what you mean, sometimes I’m like ‘ooooo I haven’t posted today’ but I have nothing interesting to post about haha!

      R xoxo

  17. 13th October 2015 / 12:55 pm

    Ha ha, loved this post! So now I’m following you on both Insta & Bloglovin, can’t wait to check out your photos πŸ˜€ Nice tips, btw. I’m also struggling to grow my following, but is so freakin’ hard to keep a theme :)) Like I’m always wanting to experiment and post basically everything that I love.
    Still need to work on this πŸ™‚


    • 13th October 2015 / 5:32 pm

      Aww thanks so much, I hope you like my photos too!

      The theme is so difficult, mine is always changing and I’m always dipping in and out of different ones… We just need to pick a theme and stick to it! Haha!

      R xoxo

  18. 5th November 2015 / 12:50 am

    I realise that you posted this like a month ago, but I just found your site and love it, along with these tips!
    Great ideas!

    • 5th November 2015 / 5:37 pm

      Haha that’s ok! Glad you like my blog – that’s so sweet!

      R xoxo

  19. 5th November 2015 / 1:56 pm

    Those are some fab tips!!Except of the first two,all the others i admit that i don’t do them but i will start because looks like that actually work ^_^

    xoxo Afrodite ~ BubblyBeauty

    • 5th November 2015 / 5:39 pm

      Thanks girl! Yeah give them a go and see how you get on – it doesn’t exactly happen overnight but might as well try! πŸ™‚

      R xoxo

  20. 11th November 2015 / 11:52 am

    I keep attempting to stick to a theme but it just doesn’t happen! I have far too many different picture styles I like to take and share with everyone but it makes my feed look kinda ugly, sigh!

    Jem xo |

    • 11th November 2015 / 4:49 pm

      I seem to change my theme all the time, and feel the same way! I’m sure it doesn’t look ugly!! I just wish everything I took photos of went together better haha!

      R xoxo

  21. 25th March 2016 / 9:14 pm

    I’d never thought to comment on a brand’s most recent photo to say that I’d reviewed a product – that’s a genius idea! Xx

    Tania | When Tania Talks

    • 26th March 2016 / 12:03 pm

      I know I have to admit I’ve stopped doing it because I never remember but when I do I notice a difference!

      R xoxo

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