It’s one for the bloggers today and I’m talking all about social media and how I use it to advertise my blog. I often get questions from newer bloggers about how to grow your blog audience and things like that so I’ve decided to do a little post about how I use my favourite social media platforms, along with some top tips.
I absolutely love social media and am a little bit obsessed with it, but it does require effort to build relationships/followers – you definitely get back what you put in if you do the right things.
So here goes, Robyn’s crash course to social media (apologies it’s a little wordy).
Ok I’m starting off with Instagram because it’s my favourite.
Instagram can be a tough one to crack but it’s all about engagement. Think about it, nobody will see your photos if you don’t put yourself out there. The best piece of advice I could give you is to keep on top of your feed (if you can) and get liking and commenting the hell out of all the photos you see. When you comment on a photo, everyone who sees the photo could also see your comment and that gives you SO much more potential for someone to come and say hi on your profile. By commenting on other peoples/bloggers photos you’re also starting up small relationships with people and you might subconsciously start a thing where you both comment on all of each others photos. Don’t forget to maybe reply to some of your comments too – say thanks for the comment or discuss something, you’ll come up more on their notifications and you’ll stand out.
As well as engagement, you’ve got to be active. Post photos, like… all the time. I usually post anywhere between 1 and 4 photos a day and I always notice my notifications are more active when I’m posting more often. The more you post, the more people will see you and the more likely you’ll get some blog views. Don’t be afraid with the ol’ hashtags too, especially ones like #fbloggers and #bbloggers because some brands look through these photos and you never know when a cheeky collaboration may come from it. It’s all about putting yourself out there.
As for Instagram themes, you don’t necessarily need one, but you can if you want (I do ish). People may be more visually attracted to your instagram page if your feed has its own quirks and you’ll be way more likely to get a cheeky new blog reader.
Everyone loves Twitter in the blog world so if you’ve not got a blog twitter (or use your normal profile for blog sharing) then get on it. Twitter is a great place for sharing blog posts, interacting with other bloggers and getting involved with brands. Not to mention it’s fab for getting some long term blog readers.
Twitter chats are the bomb and if you’ve never heard of them before they’re basically chats for bloggers in the evenings – a host will ask a load of questions with a certain # and everyone answers them. It always ends up in discussions and hilarious banter and you’ll find you make so many blog friends from it. My blogger pal Aisling has a post here with all the times and whatnot.
One thing I really suck at is going through my Twitter feed – if I’m busy I never seem to look at it. It’s all well and good posting your blog posts and tweeting about how you hate mornings but nobody will engage with you if you don’t engage with other people too. Instead of going through my entire feed I just go on there every now and again for a few minutes and reply to a few tweets and things like that. That way I’m being present on Twitter all the time without actually spending years on there.
The last thing I use on Twitter is retweet accounts. Basically, when you’re tweeting a blog post link you can tag certain hashtags or accounts and they’ll retweet your tweet. I follow so many of these and it gives you such a huge potential audience. My favourite are #blogginggals, #thebloggershub, @bloggerbees, @ukbloggers1 and @lovingblogs. Adding #fbloggers/#bbloggers to your tweets is fab too for people who are looking for certain posts or reviews – just like on Instagram.
I don’t actually think people use Facebook as much as they should – there’s such a huge audience of people out there and I actually get more views from Facebook than Twitter usually. Having a Facebook page for your blog is great because you can share links, tag brands that feature in it (if applicable) and literally EVERYONE has Facebook don’t they?!
Another good thing with Facebook is that you can join groups for bloggers (lifestyle, fashion, whatever) and they’re set up purely for you to post your new links in. Not only can you post your links, you’ll find loads of other bloggers posts and it’s super easy to go down the feed and read some new posts.
If you search fbloggers/bbloggers or whatever in the search bar you’re bound to find the groups – but here are the ones I’m part of!
Beauty Bloggers International
Obviously these are all ones that suit me – but have a browse in the search bar if you want some other ones and I’m sure you’ll find something! My favourite is FBL: Fashion, Beauty and Lifestyle Bloggers which is run by blogger Jess at Look What I Got (she runs the #fblchat too which is my fave on a Tuesday!). In this group she adds a thread everyday for everyone to leave a certain link (so on Monday’s it’s a Facebook page thread where everyone comments their pages) – it’s good for meeting new people and getting some engagement!
A lot of people find Bloglovin’ a bit hit and miss but I really like it. If you have no idea what it is you sign up to it and follow blogs on it – then you have a homepage with all the new posts that come out from people you follow. I always use it to go through my favourite blogs and go on little comment sprees. Commenting on blogs is such a good thing to do because you’ve got the potential for so many people to see your comment – if you leave your blog link at the end of the comment your bound to get some referrals.
I prefer using Bloglovin to read posts because sometimes tweets get a bit lost in my Twitter feed, and Bloglovin shows all the posts I want to read in one place.
Ok sorry for the wordiest post ever but I hope it helps some of you out and if you’re a new blogger stick to these tips and you’ll do just fine! Here are my final words of social media wisdom.
- Be engaging, build relationships and be mega active.
- Be friendly, you’ll be really approachable.
- Show your personality – be your super cool self and everyone will love your blog.
- Create your own accounts for everything – have a blog instagram/twitter/facebook so you’ve got the freedom to say what you want.
- Keep your social media handles the same (everyone will find you easier).
- Chat, chat, chat. Chat to everyone. Bloggers love a natter.
Hope you all liked this post! Let me know if you’ve got any other tips. I’m not a guru at all I’m just sharing all the things I’ve learnt and that I now do!