How To Approach Brands For Opportunities… And Stand Out!

Blogging is a fun new world that a lot of us live in, and since I’ve been blogging there has been a massive increase in brand/blogger partnerships. We all want to get to that stage where we get the odd gift from a brand and even make a bit of money from reviews or features, but it can be quite hard to be discovered in the huge sea of bloggers that are now out there. I sometimes feel a bit disheartened when I see blogger friends of mine receive opportunities that I never get, but if you think about it, there are SO many bloggers for brands to choose from that it’s not exactly personal.

In my opinion, you get nothing unless you ask.

Many brands have PR companies that deal with blogger and youtube collaborations, and a lot of them are always on the lookout for new people to work with. Why wait for them to find you? I’m going to give you my top tips on discovering brands, finding their details and how to introduce you (and your blog) to them in a way that they’ll remember you in that big blogger sea.

HOW DO I FIND THE BRANDS?

Let’s face it, we can’t all work with Topshop, and we have to accept that. SOZ!

Unless you’re some sort of blogging guru with 1 million followers, it’s unlikely that you’re going to get deals with the big brands, so my first tip is to be realistic. As a blogger, it can actually be really fun working with smaller or newer brands to help them expand their reach – after all, new brands are in need of the help to get their names out there, so you can both benefit from collaborations. Search hashtags like #bloggerswanted on Twitter, or #smallbusiness on Instagram. See what other brands your blogger pals are collaborating with and send them a message. Obviously, only stick to brands that you would genuinely use, but don’t be shy about contacting them!

SO, HOW DO YOU FIND THEIR CONTACT DETAILS?

EMAIL

As I mentioned before, most brands have a PR department within their brand, or a PR company who works for them. If you want to contact a brand, have a scout around their website for emails in their Contact Us pages – usually generic enquiries emails will be your best bet, and if it ends up in the wrong inbox then someone usually forwards it on to the right department for you. You can also search ‘PR *brand name*’ and you might find the PR website that deals with that company, and there’ll always be some sort of email on there!

TWITTER & INSTAGRAM

If you’ve seen a brand on social media, don’t be afraid to tweet or private message them. Most brands will be delighted that you’ve contacted them, and you can always just ask them outright if they have a specific email you can contact about a collaboration. Instagram is great because you can ALWAYS private message a brand, whereas on Twitter you might hit the ‘they don’t follow you back’ situation.

AND WHAT THE HELL AM I SUPPOSED TO SAY?

So this is the bit that most people are unsure about – what do you say in emails to brands, and how do you make yourself stand out? Here are my top tips!

  1. INTRODUCE YOU AND YOUR BLOG. Say who you are, what your blog is and a few facts about your blog – maybe how long you’ve been blogging, what categories you cover and stuff like that. Keep it short, they don’t want your life story!
  2. WHY ARE YOU CONTACTING. Are you looking for a collaboration? Tell them! Say you came across their brand and that you think it would make a great fit with your blog. If you do outfit posts, tell them you’d love to wear a piece of their clothing, or if you do beauty reviews, tell them you’d love to review something.
  3. DO YOUR BRAND RESEARCH. Get to grips with the brand. If you see a certain item/product you like, tell them and say what you like about it. If they have a brand ‘ethos’ then say why it resonates really well with you. Don’t be a total cringe-ball, but showing you actually spent time on their site will prove you didn’t just email for free stuff.
  4. DO YOU HAVE SIMILAR POSTS? If you’re after a product to review, send them a link to a similar post you’ve done in the past, so they know what sorta thing they’ll get in return.
  5. YOUR STATISTICS. Let them know what you can offer them, after all, it’s a two-way street. Tell them about your social media and your average views, or even better, send them a media pack. (If you’re not sure about what a media pack is, it’s just a document with a load of info about you. You just put a few example images in and your statistics, and don’t worry, I made mine in Powerpoint…). The best things to say in the email are how many views you get on your blog per month, how many comments you get per post and your combined social media following. It’s not ALL about numbers, but if they see your posts have good engagement then they’ll take that into consideration.
  6. OTHER THINGS YOU’LL OFFER. You’re almost trying to sell yourself to the brand. Tell them with brand collaborations you always include links to their website, along with 2 or 3 Instagram posts and at least 5 tweets (for example). By actually telling them what you’ll do they’ll actually realise how much goes into the blogging process and that they’ll get plenty in return for giving you products/payment.
  7. SIGN IT OFF. Write down all of your social media links and let them know they can check them out if they want to see more of what you do. Add personality, plus an exclamation mark always makes things a little bit less dull. Don’t worry about it being MEGA formal, sure it’s got to be professional-ish, but it can also be a bit fun and chatty.

I think when approaching brands it’s very easy to be a bit p*ssed off if you get no reply, but I think once you put things into perspective, not all brands work with bloggers, and some already have enough in their campaigns. Don’t be disappointed if brands say no, because you won’t get anything if you don’t ask once in a while. The more you enquire about opportunities, the more likely you’ll find a fab fit with a brand.

I really hope some of you found this useful, if you have any questions feel free to give me a comment below and I’ll get straight back to you!

R x

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44 Comments

  1. 25th February 2017 / 10:36 am

    This is great Robyn! I’ve been thinking about reaching out to brands but I’m never sure how to go about it. This definitely helps, thank you! x

    • 25th February 2017 / 4:48 pm

      No problem lovely! I really hope you go for it! šŸ™‚

      R xoxo

  2. 25th February 2017 / 10:58 am

    I honestly loved reading this post! I find as a blogger the whole topic of collaborations can be a bit frustrating. One wants to take ambition but also no appear as they are specifically doing it ‘to get free stuff’. You’ve definitely inspired me to start contacting brands. Thank you for a great post.

    http://www.themakeupaficionado.com

    • 25th February 2017 / 4:50 pm

      It’s a tricky one because there’s ‘wanting free stuff’ and there’s ‘wanting a free sample to review and write about’ because you’re so passionate about the topic/brand. If you come across as passionate (which obviously we all are!) then they should see that šŸ™‚

      R xoxo

  3. 25th February 2017 / 11:22 am

    Oh Robyn this is a fabulous post! So easy and simple to follow. I really feel like I can give this a try now after reading your perfectly informative post šŸ™‚ thank you lovely! You are a blogging guru, hehe šŸ™‚ Xx

    • 25th February 2017 / 4:51 pm

      Thank you Ellie! Definitely give it a try my love, you’ll be amazing!

      R xoxo

  4. Chloe Rennard
    25th February 2017 / 12:02 pm

    So useful! Saved to favourites!

    chloe || chloealicelily.co.uk

    • 25th February 2017 / 4:51 pm

      Thank you Chloe! You’re always so supportive x

      R xoxo

    • 25th February 2017 / 4:51 pm

      No problem sweetie! I hope you find them useful xx

      R xoxo

  5. jen
    25th February 2017 / 3:28 pm

    such a great post. i don’t think i have to confidence to message brands directly. i need to try!
    jen | velvet spring

    • 25th February 2017 / 4:53 pm

      You definitely need to try, your blog looks fab! Maybe come up with a sample email to a brand and see how you get on with it, and whether you think you could try sending to one brand to start off with. Small steps!

      R xoxo

  6. 25th February 2017 / 4:50 pm

    Love this post – I really need to find a day to sort out my blog and to get some collabs lined up (if anyone would even want me ofc, LOL). xx

    Jessie | allthingsbeautiful-x

    • 25th February 2017 / 4:54 pm

      GIRL you know any brand would love to have you on their blog!!

      R xoxo

    • 26th February 2017 / 3:06 pm

      The only way is up lovely! Go for it! šŸ™‚

      R xoxo

  7. 26th February 2017 / 12:21 am

    Thank you so much. My blog and Instagram don’t have enough followers yet, but I’ll keep your tips in mind!

    • 26th February 2017 / 3:18 pm

      They’ll only get better! Go for it! xx

      R xoxo

  8. 26th February 2017 / 8:14 am

    Really helpful, thank you. And love that handbag! Can you say how well it holds up to regular use? I love Fiorelli’s current styles but I shy away as I’ve had a couple of bags in the past and they looked knackered after only a couple of weeks (and I’m not a bag basher!)

    • 26th February 2017 / 3:19 pm

      I think it’s fine! My mum’s been using it as an everyday handbag for about 2 months and it still looks good as new!! I’m surprised by that to be honest, I’ve had this and another one in the past and they’re both good!

      R xoxo

  9. Diana
    26th February 2017 / 1:42 pm

    This is really good to know! I always just assumed that ads and collabs would fall into my lap but it’s a lot harder than that!

    • 26th February 2017 / 3:20 pm

      I thought so too, but there’s no harm in asking to be part of campaigns or introducing yourself to brands – like I said there are so many bloggers out there!

      R xoxo

  10. 26th February 2017 / 11:01 pm

    Thank you for sharing these tips and guidance, they’ll be useful when approaching brands in the near future. I’ve just got to build up my following first.
    Eme xx

    http://www.peoniesandpassionfruit.com

    • 1st March 2017 / 2:04 pm

      No problem, really hope you find them useful tips!

      R xoxo

  11. 27th February 2017 / 12:40 pm

    I found this a very interesting blog coming from a brands perspective. Some really useful tips especially about making your offering clear from the beginning as we get approached by so many bloggers. Asking for freebies really must be backed by the intention and how they will be used. We are always happy to back up and coming bloggers, if you feel you have a beautiful blog that covers interiors and lifestyle then send us some info and a link and we may give you a shout out. Feel free to pop an email to press@sweetpeaandwillow.com

    • 1st March 2017 / 2:05 pm

      Ah I’m pleased it was useful for you to read too! I certainly will šŸ™‚

      R xoxo

  12. 27th February 2017 / 10:18 pm

    Yasssss! Top tips to add to our arsenal of awesome when trying to nab some brand collaborations. The bloggers wanted tag on Twitter has been our main way of contacting but thinking finding more PR’s through googling the brands is a fab idea. Our email pretty much ticks the above, but the media kit is on my to do list – hello powerpoint!

    Thanks for sharing,

    Leigh at Fashion Du Jour LDN x
    http://www.fashiondujour.co.uk

    • 1st March 2017 / 2:06 pm

      Yeah usually brands PR emails are easy to find if you search through google! Media Kits are good because it shows you’ve put your own time into creating something fab for them to look at, especially if the PR is a visual person!

      R xoxo

  13. 1st March 2017 / 3:55 pm

    This is a great post! I’m pleased to see that I’m already doing most of what you’ve suggested though – haha. I started contacting brands about a year after I started blogging and it’s worked really well for me. I’ve developed some great relationships from contacting them myself, had some amazing opportunities and a generally positive experience. I’ve had a few rude responses; or none at all. But I can ignore those. You’ve got to put yourself out there, I always think. The worst they can say is no!

    • 2nd March 2017 / 2:10 pm

      Yess girl, you’re on it!! Some responses are a bit rude, but it’s better than nothing at all. Unfortunately you just have to accept no-replies, don’t ya! Agreed babe!

      R xoxo

  14. Yasmin
    3rd March 2017 / 9:00 am

    Amazing in-depth tips! Thank you for sharing. I love your jumper in this look too!

    Y x
    The Sweet Seven Five

    • 5th March 2017 / 2:30 pm

      Glad you found the post useful! Thanks so much!

      R xoxo

  15. 5th March 2017 / 4:07 pm

    Really great tips which I’m sure so many people will find super helpful x

    LuxeStyle

    • 5th March 2017 / 4:53 pm

      Thanks so much! I’m hoping so! šŸ™‚

      R xoxo

  16. 6th March 2017 / 9:22 pm

    Really useful post, thanks for sharing your tips lovely!

    Anna
    x

    • 7th March 2017 / 5:05 pm

      Thanks Anna, glad you found it helpful!

      R xoxo

  17. 10th March 2017 / 9:21 pm

    This was such a useful post! Especially the part about searching hashtags on twitter and insta to find brands to collaborate with. Also, I think I read you’re in Swindon? Me too! In fact I’m almost certain you went to my school! LOL. xx

    • 11th March 2017 / 5:14 pm

      Thanks lovely! Yay! It’s such a good way to find what brands are on the lookout for collabs!

      R xoxo

  18. 12th March 2017 / 2:38 pm

    Loved this post and the opening paragraph! It’s so easy to find yourself in that situation when you feel opportunities never come your way. I had to check myself the other day when one of my friends got this amazing beauty collaboration and it made me feel left out. And then I had to mentally slap myself because I don’t even write about beauty (yet). So, duh…

    It’s so easy to think that good things just happen. But you’re right, there’re so many of us that you need to make sure you’re the one brands notice and sitting on your bum in your trackpanst while binge watching Gilmore Girls (guilty!) isn’t going to help.

    A lot of bloggers I follow have opened up about how much hard work actually goes into getting collaborations. And I’m really thankful that they did. After all, it’s a job like any other and getting ahead requires effort.

    Thanks for sharing these tips too! I’m making sure they stay firmly imprinted in my mind.

    Maya | londondamsel.co.uk

    • 18th March 2017 / 10:00 pm

      Thanks so much for your comment Maya! I’m glad you found it useful! I agree completely, nothing comes your way just like ‘that’ and it requires so much more than people think!

      R xoxo

  19. connxvi
    7th February 2018 / 12:02 am

    Only just found this post but iā€™m bookmarking because this is such a good help!

    connxvi.com

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