Facebook Promotion: Is It Worth It?

With bloggers and influencers becoming a prime source of marketing for brands these days, a lot of people are jumping on the bandwagon. However, with changes in Instagram, and things such as ‘shadow-banning’ being discussed, it’s no wonder we’re struggling with how to grow our blogs and social media accounts.

Back in March I wrote a post all about Instagram promotions (which you can read here!) and I discussed the results of a one week trial using the sponsorship on one of my images. I won’t spoil the results too much, but in general I didn’t find it thaaaaat great, and the engagement I received from it wasn’t anything special.

I decided that at some point I’d try out the Facebook promotion for one of my Facebook Page posts at some point using a similar budget, and then compare the results. For some reason, I received £10 credit from the ol’ Facey-B to use on Facebook post sponsorship (seriously no idea why…) and below is the post I shared. It was basically 2 photos from a blog post of mine with a link to the blog post.

MY SPONSORED POST

For my trial I used £10 to target my post to women aged 13-30, and only in the UK. I boosted the post for 7 days and started it on a Sunday evening. Your posts are originally sent to Facebook for approval and are usually signed off and start within a few hours.

THE RESULTS

ORGANIC REACH (how many people saw the post from organic, non-paid shares/views) – 875

PAID REACH (how many people saw the post that weren’t following my Facebook page) – 1,575

POST LIKES – 41

POST SHARES – 1

PHOTO CLICKS – 12

LINK CLICKS – 3

So far, not TOO bad, but is it really worth it? Let’s compare to my Instagram results. I LOVE me a good table.

MY THOUGHTS?

Bit shit really. I always thought more people generally engage with links on Facebook posts (I always click on funny links on FB, whereas Instagram is just looking at photos). The results are a bit poor, and considering I spent slightly more on the Facebook promotion and got worse results than my Instagram one, it’s not something I’m going to shout about. I mean, over £3 per blog post click?!?!

To be honest, I was expecting way better results from the Facebook promotion, and I’m definitely going to stick to my guns with free methods of blog post/image sharing – and you should to! Unless you’ve got more than perhaps £30 to spend on that sorta thing, it’s definitely not worth it!

It would be great to know if any of you have tried either paid method, and whether you recommend either/both/neither! Let me know in the comments!

& of course don’t forget to come and say hi on my Facebook page!

R x

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9 Comments

  1. 20th May 2017 / 10:52 am

    Oh my god, this is sooo interesting. I definitely agree, it is a bit shit haha! I think we all just need to do what we enjoy and if you put passion into it, people will respond with the same passion! xxx

    • 22nd May 2017 / 8:13 pm

      Quite crap right?! I think posting about engaging content etc is just as effective!

      R xoxo

  2. Abi
    20th May 2017 / 12:28 pm

    I love this post! Such a good way to show an insight to promotion. It doesn’t always work and thats fine! Your content is still amazing and loved by a ton of people regardless!! x

    Abi | abistreetx

    • 22nd May 2017 / 8:14 pm

      It certainly doesn’t always work – but it just goes to show that bloggers shouldn’t fall for the paid promotion traps!

      R xoxo

  3. 23rd May 2017 / 6:55 pm

    I’m also very unhappy with Facebook promotions. I try boosting different posts from our homebrew company page and honestly… even if people like your post, don’t even bother clicking on the link or opening your page, never mind liking it. It seems just like everyone scrolls through their feed on Facebook and clicks the like button, without paying any attention to what they are looking for.
    For me, advertising on social media is a waste of money. Especially on social medias owned by Facebook.

    • 29th May 2017 / 10:15 am

      I agree! It must be annoying on your company page too. I do think people look so much at pictures that they like things without clicking the links, which is a shame!

      R xoxo

      • Anouk
        12th May 2018 / 11:42 pm

        People behave differently on the internet now. 10 years ago, people were usually sitting behind a computer while surfing the web. They paid more attention. Today, people are scrolling their feeds while standing at the grocery store, in the bus, hanging out with friends, etc. They are also overwhelmed by advertising compared at a decade ago! So clicking a link and worst, reading it it’s a huge commitment for them.

        I own a Facebook page about by travel blog. People love the blog and they do like, comment and share my Facebook posts, but I can tell that little actually click and read what I wrote.

        I actually do the same thing, I noticed that I don’t read that much either. Too much content, too much noise and too little time.

  4. 25th May 2017 / 3:07 pm

    Great post and thank you so much for the insight. Definitely made me look at FB promos in a different light now.

    • 29th May 2017 / 10:18 am

      No problem! It’s handy to have some real insight into them from real users.

      R xoxo

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